My publisher QnA series continues, with Sarah from Scholastic Australia stopping by to answer questions about reviewing for them.
1. Your official job title is…?
Publicist – Scholastic Australia
2. How long have been in your current position?
I have been at Scholastic Australia for over 13 years now (yikes).
3. How did you break into the business?
I got into publishing when I was only 21, and I started working at HarperCollins, which was known as William Collins when I started. I was hired as an assistant to the publicity department and I fell in love with the job. I went on to study Public Relations at TAFE but most of my knowledge comes from working in the industry for over 20 years.
4. What are you reading right now?
I’m always reading our books… but for pleasure I’m currently reading Game of Thrones.
5. Do you use NetGalley or Edelweiss?
No we don’t use Netgalley or Edelweiss.
6. Do you send out review copies or physical Advanced Reading Copies (ARCs) to reviewers?
Yes we send out review copies and advance review copies too.
7. Are there catalogues reviewers can look at online? If so, where can they find them?
Yes Scholastic put our eparade up on line on our website each month, highlighting our new releases and the backlist promotions we may be running in the trade. Find them here.
8. What should a review request include? Do you have any guidelines reviewers should meet before they contact you (page views, followers, etc.)?
If you’re referring to book review bloggers wanting samples for review. It helps if they can show that they receive traffic through their website, how many followers they might have. I must say there are more and more bloggers turning up wanting free books but I do have a budget on my samples, so it’s getting harder to determine which sites are the best to go with. Also bloggers following up and sending me links to the reviews helps me know that the books are being reviewed as I don’t have much time to chase reviews down.
9. Where should potential reviewers send review requests?
Requests should come to me. But again I’m being pretty picky as I’m running over budget on samples due to the higher volume of bloggers wanting samples.
10. Do you have a preference for when reviews are posted?
Reviews should be posted to tie in with our trade release dates, which I have make sure are on our review slip inside the book.
11. What is your position on receiving reviews for books you have not sent to a reviewer?
Very rare that I see a book review that I haven’t supplied the book. But it doesn’t worry me.
12. Speculating on SpecFic is all about supporting Aussie authors. Which awesome Aussies do you publish?
Some of our Aussie authors – Emily Rodda, Kate Forsyth, James Phelan, Gabrielle Lord, D.M. Cornish.
13. Any book readers should look out for this year?
Look out for a new fantasy series from Kate Forsyth, The Impossible Quest. First title, Escape from Wolfhaven Castle is out Sept 2014. Also another fantasy series from Emily Rodda, but may not come out until 2015 now.
14. What do you love most about your job, about the Australian publishing world, and book community in general?
What I love about the job is it’s always different. I work with so many different books and authors and illustrators. I love the team I work with and the amazing creative talented authors and illustrators. It’s creative, stimulating, busy and most of all FUN!
Thank you so much for taking the time to answer these questions 🙂
The people at Scholastic AU are amazing and passionate about all types of children’s books (and of course, I love their YA!). They bring out Maggie Stiefvater’s books too! Sarah is absolutely amazing and a pleasure to work with 🙂